"Sam will share their South Australian adventures across social media, which has a significant following of over 35 million globally." "The partnership between the South Australian Tourism Commission (SATC) and Sam Smith will highlight key tourism experiences in the state, focusing on food and drink, wildlife, and Aboriginal cultural tourism," it read. ![]() In announcing the gig in November last year, the SA Tourism Commission's website said the partnership with Smith would showcase the state's tourism offerings "to a global audience, broadening the state's appeal to travellers". ![]() Ms Bettison said the event was one of many tourism investments to rebuild the state's "visitor economy", which she said was at 90 per cent of pre-pandemic levels.
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